Object Carpet - Grounded

For OBJECT CARPET’s 2026 GROUNDED hospitality campaign, sooii’s agency team developed the overarching concept and narrative around the idea of creating spaces that feel calm, rooted and restorative. Based on this briefing, the production team translated the concept into a series of visual worlds for the catalogue and accompanying marketing imagery.

Within the production team, I developed the hybrid image-production approach, combining traditional CGI with state-of-the-art AI generation on a shot-by-shot basis. Working as a 3D/AI artist, I helped shape the architecture, composition, lighting and overall look of the environments and carried the imagery through to final delivery. The carpets themselves were recreated as high-resolution digital twins by the production team using texture-controlled 3D scatter techniques, allowing precise product representation within a diverse but cohesive set of hospitality scenarios.