USM x Leica - Cine Collection

For the USM x Leica Cine Collection, sooii developed a series of key visuals bringing together two brands defined by precision, longevity and iconic design. The collaboration pairs the Leica Cine 1 Home Cinema with a custom USM Haller sideboard solution, integrating high-end home entertainment into refined residential interiors. The imagery explores this relationship across distinct architectural settings, from contemporary country houses and elegant period apartments to more expressive modern lofts, balancing technological presence with the quiet, timeless character of USM.

As Lead 3D Artist, I collaborated with our team to refine and expand existing residential environments and develop new settings tailored to the collaboration. My role spanned set development, materials, composition, lighting and final refinement, with particular attention to how the USM and Leica products adapt naturally to each space. Across the series, contemporary-classic interiors, understated luxury and carefully controlled color and atmosphere create a cohesive visual language while giving each key visual its own architectural identity.